UP331 The Big Idea - Women's World Cup Special

The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland FC and author of The Homecoming: The Lionesses and Beyond, Sarah Batters, of P&G and more recently Southampton FC and Charlotte Thomson, head of women's football at Copa90.The Work:Les Bleues - OrangeWatch Women’s Sports - Johnnie WalkerWhat The Football - NikePlay Until They Can't Look Away - AdidasGoal of the Century - HyundaiVar Tid Nu (Our Time Now) - Adidas SwedenUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.