UP349 Leaders Upload

At the end of Leaders Week London we gathered some smart people together in the podcast booth, to get their views on the highlights of the event, both on and off stage. Our guests include:Claire Kelly, General Manager of Gemba EuropePreeti Shetty, Director of Brentford FC and CEO of Upshot   Amar Singh, Senior Vice President, MKTG Jon Rest, Global News Reporter, SportBusinessAlex Inglot, Commissioner, ESL Pro LeagueGiancarlo Bernini, Vice President, Deltatre This podcast is sponsored by Turnstile, the leader in the fair market pricing of sponsorships. Are you frustrated by decades of inflated and unrealistic media equivalency valuations? Are you struggling to understand the value of your Intellectual Property, the real value of exposure and the detailed value of benefits in your sponsorship deals?There is a solution. Turnstile was built with a single-minded focus to help the industry solve the million- dollar question: how much is this sponsorship actually worth?Their approach leverages $billions of dollars’ worth of real-world sponsorship contracts to provide a fair market pricing approach that reflects the true value of sponsorship assets. This approach is trusted by the world’s biggest rights holders, investors and brands because its credible, defensible and accurate.So now you can know the fair market price and transact with confidence.If you would like to understand more visit turnstilegroup.com to contact the team.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.