UP354 Project 2030 - The future of content at The FA and the BBC

The third episode in our Project 2030 Series, made in collaboration with Two Circles that models the next decade in the sports marketplace. The idea is to test some of the assumptions about where sport goes from here. What type of sports property will be rewarded by the marketplace, and which ones will be punished?They’ve modelled the size of the market - everything, media rights, sponsorship, merch, tickets.That number is £220billion in 2032, a rise of 50% in a decade.So, our podcast series is asking how that growth will be distributed across sport, and what are the implications for people in different parts of the industry. This episode questions how sports related content will evolve, and the role it will play in driving commercial returns, both for rights holders and broadcasters. Previous episodes can be found by searching Unofficial Partner on your favourite podcast app.This group discusses the Future of Content Creation in Sports Media.GuestsBen Gallop, Head of Radio and Digital at BBC SportNatalie Gibson, Senior Video Content Manager, The FAMoe Hamdhaidari, Head of Commercial, Content at Two CirclesTimeline00:13 Discussion on how Drive to Survive emerged as an idea.01:51 Ben's Role and Experience in Digital and Commissioning for BBC Sports02:32 Challenges in the Shift to Digital Media03:45 Moe's Role and Experience in Commercial Content04:50 Challenges in Building Meaningful Relationships with Fans06:00 Discussion on Direct to Consumer and Cultural Shifts07:10 Comparison Between Working for F1 and the FA08:47 Understanding the Lionesses' Fanbase09:52 BBC's Approach to Covering the Lionesses14:01 Discussion on Content Strategy16:41 The FA's Approach to Content Strategy18:15 BBC's Relationship with Platforms27:03 Discussion on Official and Unofficial Content29:32 The Fifth Stand: Chelsea's Digital Stand29:45 The Power of Forums and User-Generated Content30:51 Leveraging Supporters Clubs for Global Reach31:31 The Evolution of Media Companies and Editorial Control34:43 Engaging Younger Fans and the Role of Platforms36:18 The Rise and Impact of Podcasts in Sports50:22 The Role of AI in Sports Media55:00 The Intersection of Sports and EntertainmentUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.