UP358 Project 2030: Gen AI and the future of sport according to Amazon

Tia White is Amazon's General Manager of Artificial Intelligence and Machine Learning at Amazon Web Services (AWS), responsible for owning go-to-market, product, and engineering for a portfolio of services on track to exceed profits of more than $25M including one of the fastest-growing services at AWS. Joining her is Wyndham Richardson, Group Executive Director at Two Circles, previously founder of Pulselive, digital partner to some of the biggest names in sport which was acquired by Sony Corporation in 2011.The podcast explores the current state of the sports marketplace, specifically focusing on how user personalization and artificial intelligence (AI) are paving the way for the industry's development. They discuss how Amazon is offering advanced tools to create customized experiences and insights resulting in higher user retention and engagement. We unpack the future of AI, speculating on its impact by 2030, and how generative AI might revolutionize the way audiences are segmented. 00:00 Introductions and Location Check00:22 Discussion on the Future of Sports Marketplace01:09 Introduction to Tia and Her Role at Amazon02:30 Tia's Personal Connection to Sports03:39 Understanding Tech in the Sports Industry05:17 The Concept of Personalization in Amazon08:17 The Importance of Personalization in Customer Retention09:04 The Risk of Getting Personalization Wrong10:31 The Role of Technology in Solving Problems14:03 The Impact of Personalization on User Engagement23:29 The Future of Personalization and User Authentication28:20 The Importance of Data in Personalization31:09 The Power of Data in Sports31:28 Leveraging AWS and Amazon Personalized for Sports32:23 The Importance of Data Security in Sports33:41 Investing in Tech: A Risk or Necessity?34:31 The Evolution of the Sports Industry36:08 The Role of Technology in Sports Strategy36:28 Loyalty in Sports: A Unique Phenomenon39:44 The Intersection of Sports and Other Industries45:51 The Impact of Generative AI on Personalization49:03 The Future of Generative AI50:13 Generative AI: A Tool for Progress55:15 The Role of Generative AI in Content Creation56:58 Generative AI: A Threat or Opportunity?01:01:28 The Unexpected Necessity of Cash01:02:20 Closing RemarksUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.