UP366 The Bundle - Understanding the sports media market

 Richard Gillis, Murray Barnett and Yannick Ramcke deep dive into the media rights and streaming marketplace for sports. This episode is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry.Are you tired of the same old headaches when it comes to building digital platforms?We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside names like IMG, ATP, Professional Triathletes Organisation and Formula 1,  you can trust that their software delivers.Whether you're looking to kickstart your community and transform the way you communicate with professional players, bring data to life in a second-screen experience, or need a website that monetises fans, We Are Sweet is the digital partner you need.Visit www.wearesweet.co.uk to turn your digital aspirations into tangible success stories.Timeline01:30 Exploring ESPN Bet and the Convergence of Sport, Media and Betting02:01 The Challenges of Breaking into the Betting Market03:41 The Role of ESPN in the Betting Market11:27 The Future of Betting and Media Convergence19:56 NFL's Potential Stake in ESPN23:34 The Implications of NFL's Move for ESPN and the Betting Market27:46 The Future of Direct-to-Consumer Ambitions for Rights Owners31:37 Understanding the Bundle and Direct to Consumer Strategy32:22 The Role of Media in Direct to Consumer Strategy32:59 The NFL's B2B Ambitions and Direct to Consumer Relationships33:10 The Unique Circumstances of Each League and Country33:53 The NFL's Exclusive Deal with Peacock34:39 The Impact of Exclusive Streaming on Peacock's Success38:11 The Future of NFL Games on Different Streaming Platforms45:20 The Potential of DAZN for Ligue 1's Domestic TV Rights50:44 The Role of Triller TV in the UK and Ireland's AFC Cup RightsUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.