UP371 What the Super Bowl reveals about the big event ticket market

The Super Bowl is the biggest day in sport. So who will be in Vegas for the game and how much have they paid for a ticket? And of course, has Taylor Swift had an impact on demand and price for those tickets?We're joined by Cris Miller, Chief Business Officer at StubHub and Global Managing Director at viagogo.Cris is joined by Rob Wilson, Professor of Applied Sport Finance at Sheffield Business School.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.