UP382 The Most Valuable Shirt in Sport

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop.Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and was more recently CEO of Rajasthan Royals. Kylie is Head of Sponsorship Valuation  at Turnstile, having previously worked at The Boston Consulting Group.A new InTel report from Turnstile puts an independent dollar valuation to three of sports most iconic shirts - Manchester United, Dallas Cowboys, and the Chennai Super Kings. You can download the report here.The conversation also explores the role of winning streaks, star players, and international fan bases in influencing valuation. Additionally, they forecast the changing landscape of sports sponsorship, including the rising significance of women's sports and the strategic implications for new and evolving leagues. What are the lessons for newer sports properties, where team brands are key to the business model and the success of properties such as WSL, LIV Golf, Saudi Premier League and The Hundred. 00:34 The Intricacies of IPL and Global Sports Sponsorship01:03 Unveiling the Most Valuable Shirts in Sports01:18 Exploring the Components of Sponsorship Value03:32 The Intellectual Property Value in Sponsorship08:03 The Global Fan Base: Loyalty and Fluctuations12:31 Comparing Sponsorship Values Across Major Leagues19:04 The Evolution and Future of Sports Sponsorship26:45 Exploring the IPL's Business Model and Sponsorship Dynamics27:41 The Dominance of Media Rights in Sports Revenue28:21 Predicting the Future of Major Sports Leagues30:35 The Impact of Star Players on Sports Franchises33:46 Evolving Player Acquisition Strategies in the IPL35:52 Building Value and Fan Engagement in New Sports Franchises38:53 The Role of Women's Sports in Expanding Brand Value47:07 Unique Challenges and Opportunities in Establishing New Leagues47:53 Reflecting on the IPL's Unique Success and Future ValuationsUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.