UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room

Sport was a big presence in the annual Cannes Lions Festival last week. The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship between creative ideas and sport. There were 665 entries from 41 countries vying for the coveted prizes. So what’s winning awards this year, why are they winning, what are the big themes and trends, what does it mean to be Cannes-worthy and what can the rest of us learn from the judging process.We’re very fortunate to have the chair of this year’s Entertainment Lions for Sport jury, Louise Johnson, CEO of Fuse to guide us, along with two of her fellow jury members. Asmirh Davis is founding partner of creative agency Majority from Atlanta, which is backed by NBA legend Shaquille O’Neal.Ben Williams is Global Chief Creative Experience Officer at TBWA\Worldwide. The list of winners is hereUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.