UP413 Paris 2024 Digital Debrief - Which brands popped, and why?

The Paris 2024 Olympic Games are over, the medals have been won and lost.And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the world, each seeking to stand out in the crowd of global and local brands sponsoring, or ambushing, the Olympics. What worked, what didn’t and how has the proliferation of digital channels changed how TOP partners and others approach the job of associating with the greatest show on earth.Our guests are two experts in digital marketing. Alex Balfour was head of digital at London 2012 and is co-founder of Generate Digital.RJ Kraus is head of sponsorship intelligence at KORE Software and was co-founder of Hookit, the sponsorship measurement business acquired by KORE in 2022. To help frame the conversation, we refer to all new KORE research insight fresh from the Games. You can access this data here. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.