UP414 Wedge Issues: Callaway boss on Xander, YouTubers and why the LIV split dilutes golf’s product

Ben Sharpe, one of the most influential people in the golf business, as Managing Director & President of Callaway Golf across Europe, Middle East and Asia. Callaway is the largest manufacturer of golf equipment in the world and as such is a bellwether for any conversation about the commercial health of the game. Its tentacles run from the very top of the professional tours down to the participation at grass roots and in to retail and golf entertainment, via its TopGolf and Toptracer subsidiaries. Wedge Issues is an Unofficial Partner Production. This week’s Unofficial Partner Podcast is sponsored by Loughborough University London and the Institute of Sports HumanitiesLeadership in Sport MA 2024 Applications Open Applications for the next intake on the 2024 Leadership in Sport Masters are open.The Leadership in Sport Masters is designed for sports industry executives to study part-time alongside their careers.The programme is co-delivered by Loughborough University London and the Institute of Sports Humanities (ISH), experts in leadership education.Loughborough University is ranked best university in the world for sports-related subjects (QS World University Rankings by Subject 2017-2023).Find out more https://www.sportshumanities.org/masters-ukor contact [email protected] Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.