UP425 The Bundle Live - The StreamAMG Direct-to-Fan Playbook Event @ Amazon

This is a live episode recorded at StreamAMG's excellent Direct-to-Fan Playbook event, held at Amazon's Liverpool Street headquarters in London. A big thank you goes to the team at StreamAMG for inviting us along, we learnt loads.Joining Richard on stage was Murray Barnett, one half of the regular Bundle presenting team, founder of West26 Consulting and formerly ESPN, F1 and World Rugby.We were joined by Andrew Ryan and David Dellea.Andrew is Managing Director of FIBA Media, the joint venture between basketball's global governing body and DAZN, which produces, commercialises and promotes the biggest events of the FIBA calendar. Andrew previoulsy held senior roels at the IOC and Perform.David Dellea is Sports Practice Director at Altman Solon consulting group in Zurich, and previously led the sports practice at PwC.If you'd like to attend one of our live podcast recordings, get in touch via the website here.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.