UP470 Other People's Money: How patient is patient capital when it comes to women's rugby?

Other People's Money is our regular series on sports investment, with Matt Rogan, co-founder of Two Circles.The Women’s Rugby World Cup kicks off in August, hosted in here in England. The tournament is a critical moment in the game's development. But what is the financial state of women’s professional club rugby in this country. We talk to Genevieve Shore, herself a former England World Cup winner in 1994, who is now the Executive Chair of Premiership Women’s Rugby (PWR), the league that is part owned by the RFU.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We’ve really enjoyed getting to know their team over the last couple of months. They’re an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.