UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era

Guests:Mark Oliver, Oliver and OhlbaumAmy Lee, TV2 Denmark, EBU MemberTomos Grace - YouTubeContext:A live podcast recorded at the European Broadcast Union's Annual Assembly in Bratislava. DAZN has paid $1billion for the rights to the 2025 FIFA Club World Cup.FIFA has sold the rights to DAZN for $1billion. DAZN is sub-licensing the rights, with a brief to build as big an audience as possible.Many people in the room are the targets, as DAZN seeks to recoup some of their billion dollar outlay. Session Provocation:So, a good time to ask the panel and the EBU audience: if you were DAZN/FIFA, what would you do?How does FIFA view the role of Europe's premier publicly funded television platforms in building value for their new product?What is the role of YouTube in their thinking?What are the lessons of the 2023 FIFA Women's World Cup process?What is the value exchange between major sports properties and the EBU's membership?We use this framework to talk more generally about the themes of sport's relationship with free to air television in Europe in the platform era.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We’ve really enjoyed getting to know their team over the last couple of months. They’re an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.