UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race

Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman.Freddie Wilde represents the new generation of cricket analytics professionals who have emerged to play a central role in team strategy. His journey from journalist to CricViz to England's white-ball analyst, combined with his recent role in RCB's maiden IPL title triumph, positions him as one of cricket's most influential data minds.Career Trajectory2015-2017: One of CricViz's first employees, joined part-time then full-time2017-2023: Head of Performance Analysis at CricViz (7 years)2021-present: Lead analyst for Oval Invincibles (The Hundred)2022-present: Team analyst for Royal Challengers Bangalore (IPL)2023-present: England white-ball analyst, replacing Nathan LeamonMajor AchievementsCo-authored "Cricket 2.0: Inside the T20 Revolution" with Tim Wigmore (2019)Winner: Wisden Book of the Year 2020 and Telegraph Sports Book Awards Data analyst in Royal Challengers Bangalore's maiden IPL title (2025)Worked with multiple T20 franchises globally including England and Oval Invincibles.This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery and a culture of marketing effectiveness. They've got a creative philosophy of producing famous campaigns and activations that build buzz and conversation  in a category that too often looks and sounds the same. And they're pioneering a new standard of effectiveness in sports marketing using econometrics and attribution models to go beyond traditional media ROI. So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.