UP499 TKO, On Location and the World Cup hospitality market

Today's guest Paul Caine is the President of On Location, the premium experiential hospitality division of TKO Group Holdings (NYSE: TKO). Under his leadership, OnLocation has become the global leader in sports and entertainment hospitality, managing premium experiences for over 150 rightsholders including the NFL, NCAA, UFC, IOC, FIFA, and PGA of America. Following TKO's recent $3.25 billion all share acquisition of IMG, PBR and On Location from Endeavor in February 2025, Caine is positioned at the forefront of the rapidly expanding premium sports hospitality market ahead of next year's FIFA World Cup in the US.This podcast is sponsored by Leaders in SportLeaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. A new membership offering from them is the Leaders Club, the community for tomorrow’s sport industry leaders. With 650+ members across chapters in London, Manchester, New York, Chicago and LA, Leaders Club was created with the mission to support the personal and professional growth of the next generation of leaders. This is done through members-only exclusive events, interactive networking experiences, and access to knowledge from experts inside and outside of sport. Leaders Club is for talented Managers and Heads of who are ambitious to progress towards C-Suite - if this is you, or perhaps someone in your team, find out more about membership at http://leadersclub.comAlso, remember that Leaders Week London is now a month away, visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passesUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.