UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?

Nike, Drake and Beats have just released cricket themed campaigns.WTF? Is cricket cool?Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance.The following ads are referenced in the podcast. Beats by Dre 2025https://www.linkedin.com/posts/homeground-london_checkshubman-gillshining-bright-in-the-activity-7376572600484782080-MxP2?utm_source=share&utm_medium=member_ios&rcm=ACoAAADNCmgB-26i_-T9u7OfQ8UB-pRP3VJ8mewNike Nocta and Drakehttps://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antiguaKitKathttps://www.youtube.com/watch?v=l83ANUS3I8EPepsi - Change The Game - 2011https://www.youtube.com/watch?v=h4tpN_egJnMhttps://www.youtube.com/watch?v=rRbKZ7rkk7Ahttps://www.youtube.com/watch?v=xEnzSbQnFBgNike India, Bleed Blue - 2011https://www.youtube.com/watch?v=-eDoDQo_T1cNike Yards - 2011  https://www.youtube.com/watch?v=pD59CpKMQY0Make Every Yard Count - 2014 https://www.youtube.com/watch?v=JtxLmInvFcwHilton - No Boundaries 2023https://www.youtube.com/watch?v=Wif0tbWelrEhttps://www.youtube.com/watch?v=Pv3OPxbTARUBooking.com It starts with a booking 2022https://www.youtube.com/watch?v=1ozoQaqKkJ4Cadbury’s Dairy Milk - Good Luck Girls 2023https://www.youtube.com/watch?v=z_OtC06ndUE&t=40sHere’s the original from the ninetieshttps://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyUEmirates - Bollywood Cricket Welcome On-board Demo 2016https://www.youtube.com/watch?v=4JfuwuDqjagAdidas - Made for Cricket - 2016https://www.youtube.com/watch?v=J1TXNXe15fAYorkshire Tea -  Everything Stops for Tea -2013https://www.youtube.com/watch?v=l83ANUS3I8EUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.