UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed

The story of Brentford is one of the most interesting and quoted case studies in European football over the last decade. The west London club been transformed on and off the pitch, from being saved from extinction by its own fans to a new era under the ownership of entrepreneur Matthew Benham. The club was promoted to the Premier League in 2021, marking a return to the top flight after 74 years. Since then, it has become the go-to case study for smart recruitment and data-driven approach to management decision making. So, what's gone right at Brentford? And why is hard for other clubs to copy its blueprint for not just surviving, but thriving in the most competitive football league in the world.Today's episode was recorded at Brentford Community Stadium and is a collaboration with Indeed, the club's official recruitment partnerOur guests are Jon Varney, David Ornstein and Matt Price.Jon Varney is CEO of Brentford Football ClubDavid Ornstein is Football Correspondent at The AthleticMatt Price is Senior Sales Director of IndeedUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.