UP517 The Mark Oliver Heatmap: Global sport's investment hotspots

Mark Oliver was the BBC's first head of strategy before creating Oliver and Ohlbaum in 1995, which remains one of the most influential media advisory boutiques in the market, with clients ranging from sports leagues and federations to media companies, tech platforms, venture capital firms and private equity groups.In this episode, Mark identifies the rationale that sits behind some of sport's most high profile investment stories, from NBA Europe, R360 rugby and World Volleyball through to the opportunities, red flags and roadblocks that exist for investors in Olympic sport federations.  This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is the fame-making creative and sponsorship agency for brands in sport.Through exceptional creativity, deep sponsorship expertise, and flawless on-site delivery, they help brands, sponsors, and rightsholders unlock their full potential in sport - most recently picking up a Leaders Sports Award for their work with Lidl at UEFA EURO 2024.Everything they do is driven by a culture of effectiveness - because in sport, performance matters. Not just on the pitch, but in the work too.So whether you want to build buzz, connect with audiences, or do something that actually cuts through, Sid Lee Sport knows how.Visit sidleesport.com Sid Lee Sport - where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.