UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1

What if we could fix the conference panel? You know the format—interesting people, good intentions, and about ninety percent of it forgotten by the time you reach the bar.Chat_UP Live was held at FUSE headquarters in London. Rather than just another AI panel, we ran an experiment. Working with the team at TFG Labs, we built a custom AI co-pilot that captured the onstage conversation in real time, took in audience questions, and offered evidence-based responses that pushed the discussion in genuinely non-obvious directions. Think of it as a second brain for live events.Did it work? Partly. Was it interesting? Very. This is test and learn in public—and we're sharing the results.In this episode, you'll hear how we approached football club valuations with the system running behind us. If you want to interrogate the model yourself, there's a link in the Unofficial Partner Substack newsletter—but it won't be live forever.Part two drops Friday, where we go deeper into the race to build the operating system for sports business.A huge thank you to our friends and partners in this experiment, in particular the following people:At FUSE: Helen Burford, Louise Johnson, Monica Conway, Zainab Zaman and Annabel Wilson, Lucy Basden Smith and Sean Betts.At Twenty First Group: Blake Wooster, Andy Shora, Omar Choudhuri, Dan Zelezinski, Chris Woodcock and Conall Milligan.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.