UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that level of knowledge, it's gone'

THE BILLION DOLLAR RACE: WHO WINS SPORTS AI?There's a race on. Bloomberg Terminal for sport. Sports Business GPT. The industry's operating system. Who builds it first?THE LAST FRONTIER"Once you give away that level of knowledge, it's gone. This is the last frontier before all your intelligence is gone." — Craig HepburnLive from Fuse UK, featuring Craig Hepburn (ex-UEFA), Richard Ayers (Rematch), Sean Betts (Omnicom), Andy Shora & Chris Woodcock (TFG Labs and 21st Group).BIG QUESTIONSWill sports bodies repeat the platform mistakes? Is your archival footage the new gold? What happens when AI commoditizes entertainment?KEY INSIGHT: Data isn't spreadsheets anymore—it's everything. Your match footage trains robotics. Your highlights feed Google's models. Are you selling or building moats?"Don't give it away. Build your own API layer. Make them pay for your oxygen." — Craig HepburnThe optimistic take: live experiences become priceless when AI makes content free.Who adapts fastest wins.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.