UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership

Bex Smith, is our guest today on Other People’s Money, Unofficial Partner’s sports finance series presented with regular cohost Matt Rogan. Bex Smith was captain of the New Zealand Women’s football team, appearing at World Cups, two Olympic Games, and enjoyed a stellar club career including winning German football’s triple. Crux Football is her investment vehicle for investing in to the women's club game. The organisation currently owns Montpellier in France and Sweden's Rosengard club. It is the latest firm seeking to make investments in multiple women’s soccer clubs. US businesswoman Michele Kang has established a multi-club ownership network, with her portfolio including the National Women’s Soccer League’s (NWSL) Washington Spirit, London City Lionesses in the WSL and French club Olympique Lyonnais Feminin.Mercury 13, Monarch Collective and Sixth Street each has their own multi-club women’s sports organisations.Smith has secured investment in Crux Football from several notable figures, including the former Netflix vice-president Cindy Holland and her partner, Anne Imhof, who were previously early-stage investors in the NWSL club Angel City. Also part of the group is Ted Knutson, the founder and chief executive of StatsBomb, and the global head of sport at EssenceMediacom, Misha Sher.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.