UP542 Wedge Issues Live: The Golf Business in 2026

A live podcast recorded at MSQ Sport and Entertainment HQ in London for the launch of Callaway Golf's new brand film 'At Last'. You can see the film by clicking this link. As the golfing world looks to Augusta for The Masters, the first major event of the golf calendar next week, it was a good time to take the temperature of the business of golf with four experts from across the game.Ben Sharpe, MD of Europe, Middle East, Africa, Pacific and India, Callaway GolfJason Wessely, Director of Golf, Sky SportsGeorgia Ball, YouTube Creator and PGA professionalRob Spedding, Director of Content, Future PublishingTopics discussed:The State of the GameBrand Over ProductThe Influence Ecosystem Sky Golf's Numbers Women's Golf World Cup Overlap Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.