UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga

The Bundle with Yannick Ramcke of OneFootball and Murray Barnett of West26 Sport. Agenda:1. The Commercialisation of the Hydration Break2. Did the Ratings Success Change US Football Broadcasting?3. Sky's £1.6bn ITV Takeover: The Return of the Full-Funnel Broadcaster4. Is the Sports Doc Gold Rush Over?5. DAZN's A$5.3bn NRL Bet Cross-cutting threadsReach vs revenueCommercial innovation is a ratchetEveryone's paying not to loseThe access era is endingThe Unofficial Partner Scholarship - Applications Now Open for the Institute of Sports Humanities (ISH)🎓 Five 50% scholarship places are available for Unofficial Partner applicants in the upcoming Strategic Sport Leadership MA cohort, in September.The Unofficial Partner Scholarship is designed to support ambitious sport industry professionals.Five (5) scholarships available to successful applicantsAmount: 50% off tuition fees for those starting September 2026Eligibility: applicants must come through the Unofficial Partner network, and work in the sports industryApplication procedure: Candidates will automatically be considered for the scholarship on the basis of your application. No separate scholarship application is required. You must reference Unofficial Partner in your applicationPlease contact Emma Rota at [email protected] to learn more and secure your place in the September cohort.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.