UP570 Spin Class: Here We Go! Premier League Transfer Window Special

Spin Class is our regular series with experts in sports communications, PR and reputation management. Football's transfer window is one of the definitive sports business stories. Its cast of characters include players, agents, managers, club owners and a small number of journalists cum influencers with massive social media followings and the power to impact the market via insider intel and gossip. At the centre of all this is the clubs' PR teams seeking to control the narrative. Context: This summer's transfer window saw Premier League clubs break their all-time summer transfer record with spending reaching £3.49bn, compared to £1.13bn spent by clubs five years ago. A total of £506.5m was spent on deadline day itself, up from £391m last year.The total amount spent during the window considerably dwarfs the  and underlines the power top English clubs have to attract talent, according to figures provided to BBC Sport by Paul Macdonald, founder of FootballTransfers.com.Three of the 10 most expensive signings in the history of football have happened this summer – with all of them being Premier League signings. In fact, this summer window featured four of the top flight's five most expensive ever deals.Kate Miller — Chief Communications Officer, Tottenham HotspurDan Johnson - former Premier League communications directorNeil Daugherty — Senior Managing Director and UK Sports Sector Lead, TeneoThis episode is sponsored by Leaders in SportWomen's Sport at Leaders WeekWomen's sport isn't short on momentum; the bigger question now is what the industry does with it. At Leaders Week London this October, that's where the conversation will go next: how to turn growing audiences, investment and attention into lasting commercial growth.Across the main agenda, the Women in Sport Breakfast and Women's Sport Lounge, you'll hear from the people building what comes next, and get closer to the ideas, partnerships and decisions shaping the market.If women's sport is part of your business, Leaders Week London 2026 is one you'll want to make time for.Visit leadersinsport.com/UP for more information and use UP15 for 15% off your Summit pass.Leaders Week London tickets are available on this link.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.