Upgrading Your Personal Virtual Brand - Emily Binder
from Bangers Only Hosted by Tom Lydon
In this episode, Tom Lydon sits down with Emily Binder, marketing futurist and founder of Beetle Moment Marketing, to explore what it really means to build a personal virtual brand. Emily shares practical tips on: The best platforms for building trust and visibility Why being in-person still matters (especially when you’re young) How to get started with content — even if you're unsure The power of showing your human side in an AI-driven world Whether you're a novice creator, seasoned pro, or simply curious about where branding is headed, this episode delivers. Timestamps: (0:00) Welcome (0:50) Who Is Emily Binder? (2:20) How Do You Define A Brand (3:30) Embracing Virtual Communication + The Return To The Office (6:15) Being In Person Is Important When You’re Young (7:07) Committing To Your Personal Brand (9:45) Dress For The Job You Want (11:11) Leveraging Social As A Professional (14:10) The Best Social Platforms For Professionals (16:45) YouTube vs. Instagram (17:57) Getting Started On Social (21:00) Texting vs. Email (23:18) Differentiating Yourself with AI (29:23) The Human Touch Matters More Than Ever (30:00) Virtual Brand Breakthroughs (32:05) The Negative Effects of Technology (34:15) Meeting Online Friends IRL (37:25) Maintain An Abundance Mindset Links: Emily’s Website Emily’s Mini Podcast Beetle Moment Marketing Emily’s Tech and Gear Checklist Scott Galloway vs Rory Sutherland - Is the era of brand over? Video Marketing Achieved 10.8K Organic Impressions for a Financial Advisor in 8 Weeks
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