Uplyft CEO Craig Misrach

In this episode Thom Singer sits down with Craig Misrach, CEO of Uplyft. Thom met this experienced entrepreneur when Craig was a finalist in the San Diego Angel Conference in March 2021 (when Thom served as the master of ceremonies for this business competition). In this in-depth conversation the two talk about raising capital, manufacturing a product, building a team, and other important activities in growing a company. About Craig Misrach  Craig Misrach has over twenty years in business with CEO, CFO, and COO leadership experience growing medical device, diagnostics, and healthcare equipment companies while also professionally advising business owners and executive teams regarding mergers and acquisitions. He joined Uplyft in 2018 to spearhead the company's product launch and commercialization efforts. Prior to joining Uplyft, Craig was the founder, chairman, and CEO of Freedom Meditech, a diabetes medical device company her led from concept through FDA 510(k) clearance and global marking and sales.   Craig Misrach began his career at Deloitte, where as a Senior Accountant he audited various lower middle-market businesses and assisted in the preparation of S-1, 10K, and 10Q filings for various public companies.  In addition to his responsibilities at Uplyft, Mr. Misrach is the founder and managing director of Poppy Capital (a private equity acquisition fund) an serves on the Board of Directors of Aculief and the Jewish Community Foundation of San Diego. Craig maintains an active CPA in the State of California and has an MBA focused in Entreprenuership, Venture Capital, & General Management from the Darden School of Business at the University of Virginia. About Uplyft UpLyft™ is the first FDA-compliant Self Transfer System (“STS”) from bed to wheelchair for people with limited mobility. In 1 minute, a person can self-transfer him/herself with UpLyft™ from a horizontal lying down position in bed into their wheelchair. UpLyft™ replaces slings, body boards, and other inferior “lift to stand” mechanisms that require nursing assistance and physical force to transfer individuals with mobility challenges. UpLyft™ began in 2016 when their Founder, Anton Simson, a mechanical engineer with a penchant for invention, developed the first prototype in his garage. Anton’s dear friend’s son had recently been in a bicycle accident that tragically resulted in him becoming paraplegic. After the incident, his wife became his primary caregiver and, after hearing about their hardships, Anton set to work to find a product that could help. Upon learning that no adequate technologies existed for assistance getting out of bed, Anton made it his mission to develop a solution. Five years and nine prototypes later, UpLyft™ has become more than just a product — their ultimate goal to improve peoples’ lives. HTTPS://thomsinger.com/podcast/uplyft Learn more about your ad choices. Visit megaphone.fm/adchoices