Uppmärksamhetsekonomin 2.0 – så blir reklamhösten 2025

I veckans avsnitt: ✓ Stormen kring Sydney Sweeneys jeansreklam – vad kan effekten bli för American Eagle? ✓ Så försöker svenska ambassaden i Madrid förändra innebörden i det spanska uttrycket ”Hacerse el sueco”. ✓ Teorierna om Bianca Ingrossos första bolagsmisslyckande – varför funkade inte modevarumärket Àvora? ✓ Bilden av att pr och public affairs inte är ”riktiga” jobb lever kvar. ✓ Därför kommer uppmärksamhetsekonomin 2.0 få extra fart under hösten. Medverkande: Amanda Törner, Alicia Price och Andreas Rågsjö Thorell.

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This episode was published on August 22, 2025.

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