Upright Christian Parenting - Treehouse Storytelle... - Why Bill Abbott Left Hallmark to Build Great American Media | Faith, Family & Entertainment

Host Hannah Pierrou sits down with Bill Abbott, CEO of Great American Media and former Hallmark executive, for a powerful conversation recorded at the National Religious Broadcasters (NRB) Convention in Nashville. After leaving Hallmark during one of the most culturally divisive seasons in entertainment, Bill shares why he felt called to build a new media company rooted in faith, family, and timeless values. Together, they discuss the growing influence of entertainment on children and culture, why storytelling matters, and the importance of creating films and television that reinforce biblical principles, strong families, hope, and character. Bill offers an inside look at the vision behind Great American Family, the challenges of standing for Judeo-Christian values in today's media landscape, and why Christians have an opportunity to shape culture rather than simply react to it. If you're a Christian parent, grandparent, educator, or anyone passionate about raising the next generation with truth and discernment, this episode will encourage and equip you. Discover why the stories we consume matter, how entertainment forms our worldview, and practical ways to cultivate a Christ-centered home in a culture competing for our attention. In this episode, you'll learn: Why Bill Abbott left Hallmark to launch Great American Media The mission behind creating faith-filled, family-friendly entertainment How media shapes the hearts and minds of children Why biblical values still resonate with audiences Practical ways parents can reclaim entertainment in the home How Christians can influence culture through excellence in storytelling If this episode encourages you, be sure to subscribe, leave a review, and share it with a friend who cares about faith, family, and raising the next generation. Special Thanks to Our Sponsor College of the Ozarks & School of the Ozarks The future of America depends on the character, faith, and formation of the next generation. College of the Ozarks and School of the Ozarks are committed to preparing students—from elementary school through college—with a foundation rooted in faith in God, personal responsibility, servant leadership, love of country, and Classical Christian education. Located just south of Branson, Missouri, their campus is dedicated to developing leaders of conviction, wisdom, and strong biblical character. Learn more at https://www.cofo.edu More Resources from Treehouse Storyteller Support the ministry: https://thetreehousestoryteller.com/shop/ols/products/give-now-to-keep-the-treehouse-storyteller-thriving Shop books, devotionals, and family resources: https://thetreehousestoryteller.com/shop Read the Bible with us and save 30% on Dwell Bible (affiliate): https://dwellapp.io/aff?ref=mjhlmdy ️ Printing Center USA: https://refer.printingcenterusa.com/hannahpierrou If this episode encouraged you, please subscribe, leave a review, and share it with a friend. Together, let's raise rooted families in a sideways culture. #ChristianParenting #FaithBasedMedia #GreatAmericanFamily #BillAbbott #GreatAmericanMedia #BiblicalParenting #ChristianPodcast #FamilyValues #FaithAndCulture #RaisingKingdomKids