Upscrolled. - The app that's been the new refuge for frustrated Tiktok Creators.

Let’s go here first. I’m not saying to download the app. I am only saying…it’s a fresh - very much so still in the EARLY ADOPTER PHASE. When a platform feels unstable, creators don’t wait for proof.They move on a feeling. And that feeling is, “I’m tired of building on land I don’t control.”UpScrolled already had the right positioning for that moment: “impartial,” “no shadowbans,” “fair chance to be seen.” So it matched the emotional demand instantly.That’s why any “new” app can jump fast.Not because it’s better. Because it represents relief.So there were about 41,000 downloads between Thursday and Saturday (Jan 22–24, 2026), which TechCrunch says is nearly one-third of its lifetime installs. The app's no-shadowban, anti-algorithm pitch resonated, causing servers to crash from overload.The app was experience slow growth…it’s like a mixture of Instagram and Tiktok all in one. But I want to be clear, switching apps is not a strategy.It’s a reaction. This is why you have to have the RIGHT intention. If your income depends on one algorithm, you are always one update away from panic.Focus more on global reach and leading people to one major place that drives people through a funneled flow of your sacred knowledge…Pick ONE place you own. Newsletter. Email list. Community. Even a simple website.Then use every platform as a traffic source, not a home.If UpScrolled is the wave, cool. Ride it.But don’t build your whole house on it.On Bluesky, UpScrolled posted: "You showed up so fast our servers tapped out," acknowledging the overload while assuring users they're "scaling on keep up."But I love how they’ve rolled their sleeves up and got right to work over the influx. It’s lowkey attractive…lmao! (This is not saying I want them…like goodness, I’m talking about the PRINCIPLE.)The Digital LeadHer: From the Desk of Jai Butler is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Now, if you do get on there - please note…it is not for the week…Just think of it as “X” on the OPPOSITE SIDE…which means, if X are bullies and “far right” lingo…just think far LEFT and well…you know. I’m neutral and right in the middle because I know it’s a game. What do I do? I teach women how to monetize their content with strong writing and simple AI systems. I do this through cohorts, workshops, and digital products.Anyway, we aren’t missing anymore adopter phases…We’re going on! xo JaiCheck out the updated article and my take regarding Kim Kardashian’s masterclass: ↓ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedigitalleadher.substack.com/subscribe