EPISODE · Sep 24, 2025 · 58 MIN
Upselling Video Without Burnout
from The Business Focused Photographer Podcast · host Jill C. Smith
Episode Title: Upselling Video Without BurnoutGuest: Shayna Lloyd, Traveling Photographer & Videographer, MontanaWe Discuss:Shayna’s unexpected start as a “failed YouTube influencer” and how it shaped her story-driven approachThe difference between shooting photo-first vs. video-first and how that changes perspectiveWhy video upsells don’t have to mean more stress or tech overloadShayna’s five-step framework for successfully adding and selling videoHow to talk about video with clients in a way that feels natural and excitingPricing, objections, and why upsells are about vision, not pressureWhere video creates the most value across niches: weddings, families, and brandsTLDR:Montana-based photographer and videographer Shayna Lloyd shares how she built a thriving hybrid business by keeping things simple and client-centered. In this episode, Shayna breaks down her five keys to upselling video without adding extra stress to your workflow. Whether you’re a wedding, family, or brand photographer, you’ll learn how to market video authentically, incorporate it into your process, and make it a sustainable, profitable part of your business.Resources:Grab Shayna’s Video Upsell Starter Kit: https://devinandshay.com/starter-kitListen to The Devin and Shay Show podcast: https://open.spotify.com/show/7jMbKfORQ5TdDcGPxbRFaR?si=ac7e714371ff4215Connect with Shayna: Instagram – @shayna_lloydConnect with Devin + Shay: Instagram – @devin_and_shay
What this episode covers
Episode Title: Upselling Video Without BurnoutGuest: Shayna Lloyd, Traveling Photographer & Videographer, MontanaWe Discuss:Shayna’s unexpected start as a “failed YouTube influencer” and how it shaped her story-driven approachThe difference between shooting photo-first vs. video-first and how that changes perspectiveWhy video upsells don’t have to mean more stress or tech overloadShayna’s five-step framework for successfully adding and selling videoHow to talk about video with clients in a way that feels natural and excitingPricing, objections, and why upsells are about vision, not pressureWhere video creates the most value across niches: weddings, families, and brandsTLDR:Montana-based photographer and videographer Shayna Lloyd shares how she built a thriving hybrid business by keeping things simple and client-centered. In this episode, Shayna breaks down her five keys to upselling video without adding extra stress to your workflow. Whether you’re a wedding, family, or brand photographer, you’ll learn how to market video authentically, incorporate it into your process, and make it a sustainable, profitable part of your business.Resources:Grab Shayna’s Video Upsell Starter Kit: https://devinandshay.com/starter-kitListen to The Devin and Shay Show podcast: https://open.spotify.com/show/7jMbKfORQ5TdDcGPxbRFaR?si=ac7e714371ff4215Connect with Shayna: Instagram – @shayna_lloydConnect with Devin + Shay: Instagram – @devin_and_shay
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Upselling Video Without Burnout
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