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Upselling Video Without Burnout

Episode 6 of the The Business Focused Photographer Podcast podcast, hosted by Jill C. Smith, titled "Upselling Video Without Burnout" was published on September 24, 2025 and runs 58 minutes.

September 24, 2025 ·58m · The Business Focused Photographer Podcast

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Summary

Episode Title: Upselling Video Without BurnoutGuest: Shayna Lloyd, Traveling Photographer & Videographer, MontanaWe Discuss:Shayna’s unexpected start as a “failed YouTube influencer” and how it shaped her story-driven approachThe difference between shooting photo-first vs. video-first and how that changes perspectiveWhy video upsells don’t have to mean more stress or tech overloadShayna’s five-step framework for successfully adding and selling videoHow to talk about video with clients in a way that feels natural and excitingPricing, objections, and why upsells are about vision, not pressureWhere video creates the most value across niches: weddings, families, and brandsTLDR:Montana-based photographer and videographer Shayna Lloyd shares how she built a thriving hybrid business by keeping things simple and client-centered. In this episode, Shayna breaks down her five keys to upselling video without adding extra stress to your workflow. Whether you’re a wedding, family, or brand photographer, you’ll learn how to market video authentically, incorporate it into your process, and make it a sustainable, profitable part of your business.Resources:Grab Shayna’s Video Upsell Starter Kit: https://devinandshay.com/starter-kitListen to The Devin and Shay Show podcast: https://open.spotify.com/show/7jMbKfORQ5TdDcGPxbRFaR?si=ac7e714371ff4215Connect with Shayna: Instagram – @shayna_lloydConnect with Devin + Shay: Instagram – @devin_and_shay

Episode Description

Episode Title: Upselling Video Without Burnout

Guest: Shayna Lloyd, Traveling Photographer & Videographer, Montana

We Discuss:

Shayna’s unexpected start as a “failed YouTube influencer” and how it shaped her story-driven approachThe difference between shooting photo-first vs. video-first and how that changes perspective

Why video upsells don’t have to mean more stress or tech overloadShayna’s five-step framework for successfully adding and selling video

How to talk about video with clients in a way that feels natural and excitingPricing, objections, and why upsells are about vision, not pressure

Where video creates the most value across niches: weddings, families, and brands

TLDR:Montana-based photographer and videographer Shayna Lloyd shares how she built a thriving hybrid business by keeping things simple and client-centered. In this episode, Shayna breaks down her five keys to upselling video without adding extra stress to your workflow. Whether you’re a wedding, family, or brand photographer, you’ll learn how to market video authentically, incorporate it into your process, and make it a sustainable, profitable part of your business.


Resources:

Grab Shayna’s Video Upsell Starter Kit: https://devinandshay.com/starter-kitListen to The Devin and Shay Show podcast: https://open.spotify.com/show/7jMbKfORQ5TdDcGPxbRFaR?si=ac7e714371ff4215Connect with Shayna: Instagram – @shayna_lloyd

Connect with Devin + Shay: Instagram – @devin_and_shay

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