UpSpring PR: How to Build a PR Strategy (w/ Tiffany Rafii)

PR can seem complicated. But Tiffany Rafii knows that the right marketing strategy is a game-changer for every industry. The CEO and co-founder of UpSpring PR, Tiffany has been running her full-service communications agency for the architecture, design, and real estate markets since 2009. Today, her 25+ person team leverages digital and strategic PR to increase brand awareness and market share for dozens of companies.Interview TakeawaysLeverage growth with PRTime your PR efforts rightGrow business step-by-stepPosition for initial growthUse the talent you haveChoose how to growDouble your focus group benefitsBalance focus and flexibilityDefine your goalsGet out there with SEOOpen the door with PRLet go of the paid-ad dreamShow LinksCheck out UpSpring PRConnect with Tiffany Rafii on LinkedInConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph