URGENT New Google Click-To-Call Terms (And HIPAA Concern)

In this special episode of We Are, Marketing Happy, Jenny dives into a critical update for healthcare marketers. Google is requiring advertisers to opt into call recording for its Click-to-Call feature, creating potential HIPAA compliance risks. Jenny explains the changes, why they’re a concern, and what steps you need to take to protect your organization.   Key Points: • Google’s new terms for Click-to-Call could result in PHI or PII being recorded, violating HIPAA. • The rollout is inconsistent, so accounts must be monitored closely. • You can contact Google support to opt out of call recording.   Action Items: • Check if the terms were accepted for your account. • Share this episode with your team or agency to ensure awareness.   More Information •Search Engine Land Article •Search Engine Journal Article   Connect with Jenny: • Email: [email protected] • LinkedIn: https://www.linkedin.com/in/jennybristow/   If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.