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Jul 13, 2016 44 min

Uriel Karsenti (Maison Standards)

from IFM Hosted by Institut Français de la Mode

Comment rendre le luxe et la mode accessibles ? Uriel Karsenti, créateur de la marque Maison Standards, était l'un des invités du festival des sas vendredi soir. Extraits de son intervention : -"Le client est devenu agnostique, il ne croit plus aux labels ni aux logos" -"Les produits de mode étant vendus 8 à 10 fois leur valeur de production, le client ne s'y retrouve plus" -"Mon modèle, c'est la prescription" -"Lire les ventes, lire le client, ne faire que des choses qui vont fonctionner, la data est fondamentale" -"Test & learn : affiner l'offre, toujours la redéfinir en fonction de la réaction de la clientèle..." -"Rétrécir l'offre, se concentrer sur les meilleurs modèles (20% des références = 70% des revenus)" -"La mode crée un désir qui n'existe pas à l'origine" Plus de conférences : http://podcast.ifm-paris.com/

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