EPISODE · Jun 17, 2025 · 44 MIN
US Ambassador doesn't understand Canadians & it's harming US / CDN Relations
from BrandAPeel: Brand Storytelling in the Digital Age · host Shannon Peel
Knowing your audience is important if you want to garner buy-in and get to an agreement. Unfortunately, US Ambassador Hoekstra has no idea about what is important to the Canadians he is trying to convince. Discover what he's doing wrong so you can be a better salesperson, leader, or diplomat.
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US Ambassador doesn't understand Canadians & it's harming US / CDN Relations
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