USA Brand Building with Crank Brothers CEO Gaspare Licata

"It's better to stalk a few people than just kind of please everyone."Crank Brothers CEO Gaspare Licata is as sharp as they come. The Italian native started his career with Fizik of the Selle Royal group. He moved up the ranks and eventually took on the challenge of running the Crank Brothers brand in Laguna Beach, CA.In our conversation you can hear insights into how product drives innovation and sales for the brand. Lots of interesting nuggets for anyone that is curious about how brands are built.Crank Brothers web site: https://www.crankbrothers.com/Crank Brothers Instagram: https://www.instagram.com/crankbrothers/Gaspare Licata on Linkedin: https://www.linkedin.com/in/gasparelicata/Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter