USC Recruiting Is Making The Rest Of The Country Change Their Strategy

USC shook up the college football recruiting landscape as NIL spending surges — has USC set a new national standard that rivals can’t match? Marc Kulkin and Brian Smith from Locked On's The Portal Show break down the Trojans’ aggressive approach in the NIL era, spotlighting million-dollar offers, top-ranked 2026 and 2027 recruiting classes, and USC’s ability to keep California’s elite prospects home. The conversation features insights on major recruits like Javon Vital Jr., Makai Brown, and Drew Fielder, with analysis of market value, portal needs, and whether USC’s strategy edges out programs like Oregon, Ohio State, and Notre Dame. Hot topics include evolving NCAA eligibility rules, shifting portal dynamics, and which high-profile defensive linemen USC must lock down next. Can Lincoln Riley’s resourceful NIL playbook deliver a championship foundation — or does the coming transfer frenzy threaten roster stability? Get essential recruiting updates and inside takes on USC’s path to gridiron dominance. #usc #uscfootball #uscbasketball #recruiting #transferportal, #Trojans #beattheirish #notredamefightinirish #notrdamefootball #cfp #collegefootballplayoffs #defense #FOOTBALL #oregonducks #washingtonhuskies #instantreaction #ncaafootball #big10 #big10football #uclafootball #recruiting #reggiebush #heisman #LincolnRiley #nfl #nil #defense #mvp #transferportal #ncaa #pff,  Everydayer Club  If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonusc.supercast.com/  Support Us By Supporting Our Sponsors! Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel. Right now new customers can bet just five dollars and get two-hundred and fifty dollars in bonus bets if your first bet wins. Visit https://FANDUEL.COM to get started — Play Your Game.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) LISTEN: APPLE: https://apple.co/3Aveb9o SPOTIFY: https://spoti.fi/3Reye1r GOOGLE: https://bit.ly/3bHmlAT Follow Marc! TWITTER: https://twitter.com/MarcKulkinCaIt Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.