USC vs Oregon Is More Important Than You Think

College football coaches have turned into unscripted WWE superstars, and it's the reason the SEC is destroying the Big Ten right now. George Wrighster breaks down the attention economy, the GW Top 25, the Week 4 watch list and three full game breakdowns.Lane Kiffin, Curt Cignetti and Deion Sanders all understand the attention economy, and why promos live forever when you lose. And why the SEC is crushing the Big Ten in visibility, and IU, USC, Nebraska and Penn State aren’t helping the Big Ten. NIL squashed teams stock piling talent which means coaching has never been more important, and the SEC is finally hiring innovators and not just recruiters. The AP Poll is out, and George has some issues with it. The full Week 4 watch list:  Oregon at USC  Northwestern at Indiana  Texas A&M at LSU  West Virginia at Oklahoma State  Ole Miss at Florida Iowa at Michigan  Nebraska at Michigan State Oklahoma at Georgia  UCLA at Maryland  Texas at Tennessee Colorado at Baylor  Plus, full five-keys breakdowns for Oregon at USC, Texas at Tennessee and Iowa at Michigan.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.