Use AI in Your Apparel Brand (Without Losing Your Voice or Identity)

Use AI in Your Apparel Brand (Without Losing Your Voice or Identity) AI is reshaping how customers shop and how founders build. From virtual try-ons to AI-assisted sketching and content workflows. Today, Rachel shares how to use it wisely without sounding like a bot. In this episode of the Business of Apparel Podcast, Rachel breaks down the most practical ways apparel brands can leverage AI today, on both the consumer side (virtual try-ons that change how people buy) and the operator side (faster sketching, tech packs, and content support). She shares real tools she's testing or watching (On-Brand PLM, NewArc, Canva, Riverside Co-Pilot, Google Gemini), clear boundaries for accuracy and voice, and a warning: brands that ignore AI will fall behind, but brands that outsource their voice to it will, too. In this episode, you'll hear: - Virtual try-ons and how they'll impact conversion on brand sites - AI in design: flat sketches, colorways, early 3D, and PLM workflows - Tech-pack experimentation and where AI helps vs. where it still struggles - Using AI for marketing (SEO titles, captions, content calendars, brainstorming) - Maintaining authenticity with AI - Social Media platform shifts toward original content with AI saturation   Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.