Use Connected Schema Markup to prepare your organization for AI - with Martha van Berkel

Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph.Discussion points include:What does optimizing your site and using schema markup in a connected way mean?What are your 3 tips for doing "connected" schema markup? Why does this matter?Why this is important for what's changing in Search - (SGE, ChatGPT/Bing)?How does this position SEO to be the hero in preparing marketing data for broader AI initiatives? What does this mean for the future role of SEO?