Use High Velocity as Stress Test while Scaling Experimentation

get Luiza's playbook in our newsletter: https://increaseconversionrate.substack.com/apply to work with us: https://the-initial.com/in this episode...Luiza de Lange has taken companies from zero to over 100 experiments a year.she doesn't just run tests; she builds engines.currently leading experimentation at LeoVegas, she’s an award-winning practitioner who knows exactly where the "handshakes" fail in a growing business.this conversation isn’t about just tweaking button colors.it’s about:→ how to move from "gut feeling" releases to validating every piece of code → why high velocity is actually the best way to audit your technical infrastructure→ the "avoided loss" metric: how to prove you saved the company millions by not shipping → why "quantity improves quality" in the early stages of a culture shift → clarifying the raci: who is actually responsible for the hypothesis sign-off? Find Luiza on LinkedIn: https://www.linkedin.com/in/luizadelange/