Use LinkedIn to Earn the Right to Own a Lead

Earn the right to own a lead! If you are using LinkedIn to promote your business, create brand awareness, generate leads or even to grow your business, this principle is key. 𝘏𝘦𝘳𝘦 𝘪𝘴 𝘸𝘩𝘺… LinkedIn is a social media platform to build relationships with the main objective to invite your community, your audience, into your own environment. 👉LinkedIn is not your platform... 👉LinkedIn is not your marketing tool… 👉LinkedIn is not your email marketing system... 𝘠𝘰𝘶 𝘥𝘰 𝘯𝘰𝘵 𝘰𝘸𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯! Your main focus on the platform should always be to add enough value to connections, your audience, your community to invite them to exchange their contact details in return for even more value… You need to use LinkedIn to build your own leads database… Remember, LinkedIn is not a leads database… it is still social media platform! 𝘉𝘶𝘵 𝘩𝘦𝘳𝘦 𝘪𝘴 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘢𝘭𝘭 𝘨𝘦𝘵𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘸𝘳𝘰𝘯𝘨… Some LinkedIn users wants to speed up this process and lose sight of the fact that: ▶️ You need to build relationships first with your ideal client. ▶️ You need to add enough value to make it worth it for your ideal client to give you their contact details and become part of your community off LinkedIn Ultimately your LinkedIn activity is always only focused on building know, like, and trust relationships by adding huge value… Then you earned the right to own the lead!