Use Marketing Metrics | Episode 5

In this episode of The Marketing Minute, we’re tackling a part of marketing many people avoid—metrics. Yes, the numbers. But don’t worry, this isn’t a boring episode. Just like financial metrics, marketing metrics are the secret to making smart, profitable decisions. If you’re tired of guessing what’s working in your marketing, or you feel like you’re doing all the things but nothing’s sticking, then stick your earbuds in as this episode is for you. You’ll walk away knowing what to track, why it matters, and how to use that data to grow your business. And juicy bonus – this is just part 1! In This Episode, you’ll Learn: • What marketing metrics actually are (without the jargon!) • Why tracking your efforts isn’t optional—it’s essential • The 3 core types of metrics every business should be looking at: ◦ Website metrics ◦ Email marketing metrics ◦ Social media • How often to check your metrics • What tools to use (even if you’re not techy!) • Why you only need to track a few key numbers—not everything Free Resource Mentioned The FAY WAY - A Six Stage Marketing System Metrics is part of Yield, the last Y in the FAY WAY. Download the FAY WAY to Marketing framework to get the 6-stage system to build your marketing strategy from the ground up. It’s packed with 18 quick wins you can implement today. Head on over to achievemarketing.ie/plan. Email Marketing We talk about growing your email list – and often times, a lead magnet helps with that. Check out Episode 4 – Create a Lead Magnet. 🎧 Listen to This Episode - Episode 5 – Use Marketing Metrics is available now on: Apple Podcasts Spotify Amazon Music Or directly at achievemarketing.ie/podcast Get yourself a Copy of Marketing Made Easier with ChatGPT - the book that combines the FAY WAY marketing sytem with over 100 ChatGPT prompts.  Share + Subscribe If this episode got you thinking, then, help another business owner out... Share this episode with a friend or work colleague Tag me on social @denisefay Email me: [email protected] with your thoughts or ah has! I love hearing from listeners. And if you’re enjoying the podcast, I’d love for you to: 1. Subscribe on your platform of choice 2. Leave a review 3. Share with your business community. Together, let’s keep those small wins turning into big impact.