Use Trending Topics to Get More Visibility for Your Business (Without Going Off-Brand)

Trending topics and big cultural moments can bring a wave of new eyes to your business — but only if you use them in a way that still points back to what you actually do. In this episode of Your Business Questions Answered, we're talking about how to leverage trends, cultural events, and even major holidays to get more visibility as a business owner, without going off-brand or attracting people who'll never buy. If you've ever watched a trend take off and felt that pang of "I should probably be doing that" — then frozen because it felt random or forced — this one's for you. We'll make it simpler and a lot more strategic. In this episode: • The two ways using trends usually goes wrong (and the middle ground to aim for) • The "bridge" principle — how to connect any moment back to your business in one clear sentence • A simple 3-question filter for deciding whether to jump on a moment — including the moments a business shouldn't touch at all • 5 on-brand ways to use trends that don't involve dancing or chasing viral audio • Why planning beats reacting, and how to build a short list of the moments that genuinely fit your business • How to set up your profile so it actually catches and converts the new people a trending moment sends your way Because visibility is only ever half the job — your profile has to be ready to turn that attention into something real. Additional resources: 📌 50+ Content Strategies — angles, hooks, and structure so you're never staring at a blank screen: https://www.patreon.com/collection/1673248?view=expanded 📌 The Small Audience Playbook - build a profitable business even with a smaller audience: https://www.patreon.com/collection/2280218?view=expanded 📌 Want my eyes on your business, profile, and offers? Get in touch for tailored support: [email protected] 👋 About Me Hi, I’m Linda — a business and social media strategist for women building lifestyle-first businesses. I teach you how to build a profitable, sustainable business using social media — without relying on virality, hustle culture, or being online all the time. If you want clarity, structure, and real-life strategies that support your financial goals and your family life, you’re in the right place. 🤍