Use your passion and just do it

Dr Hermann Hauser CBE, Co-Founder of Amadeus Capital Partners, explains the key elements he looks for in backing an idea: entrepreneurial passion, quality of the technology, a good team of people and the size of the market. The current downturn, he says, is a positive opportunity to start a business; don't get paralysed by over-analysing whether or not to do something, or fixating on a business plan - use your passion and just do it!