Useful > Difficult: Building a PT Brand That Actually Connects episode artwork

EPISODE · Nov 21, 2025 · 57 MIN

Useful > Difficult: Building a PT Brand That Actually Connects

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare BillingIn This Episode:Tony and Jimmy break down the real reasons PT content flops (and how to fix it).Why creating content that’s useful always wins over “content that’s hard to make.”How one YouTube video brought in 11,000 views without paid promotion.Why PT student loans might need to be capped — and what that means for the profession.The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resources:???? Tony’s YouTube Channel: Learn Medicare Billing???? Dave Kittle’s Channel: The Dave Kittle Show????️ Subscribe to PT Pintcast:Apple PodcastsSpotifyYouTubeConnect With Us:???? PTPintcast.com???? Instagram???? Twitter / X???? LinkedIn - Jimmy McKay

Episode metadata supplied by the publisher feed · Published Nov 21, 2025

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Useful > Difficult: Building a PT Brand That Actually Connects

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