EPISODE · Jul 23, 2026 · 22 MIN
User-Centric Design: Customer Discovery and JTBD Framework Guide [Episode=40]
from Business Talk 2.0 Podcast · host jainashah
A practical guide to user-centric design and customer discovery, featuring the Jobs to Be Done (JTBD) framework, customer interviews, assumption validation, and lean research techniques to uncover real customer needs and achieve product-market fit before building a solution.Follow Business Talk 2.0 Podcast on spreaker, Spotify and Apple Podcasts for weekly insights on business, entrepreneurship, marketing, and growth.New episodes every week.
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User-Centric Design: Customer Discovery and JTBD Framework Guide [Episode=40]
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