EPISODE · Jul 20, 2021 · 55 MIN
User Experience Design: Does User Experience Really Matter?
from Beyond the Cart · host Andrew Wintheiser, Nora Lahl, Caitlin Mackey
Today, in episode seven, we're digging deep into the transactional experiences related to user design. We'll share some of our pet peeves and quick wins you can take action on today. Join hosts Andy and Nora as they welcome our first guest, Lightburn's lead UX/UI designer, Caitlin Mackay to discuss user design and online experiences for your ecommerce website or application. Today's Episode Includes:Qualitative & Quantitative MetricsIdentifying User Experience (UX) IssuesThe Mobile Versus Desktop ExperienceThe Necessity of Form & FunctionCheckout Through Delivery & SupportData Security CertificatesOptimizing for MobileShipping & TrackingCommunication, Communication, CommunicationBut Wait, Don’t Let Your Upselling Get IrritatingTools of The Trade, Mapping It All OutInvesting In A Site Rebuild, Redesign, or Remodel?Bringing the In-store Experience Online
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What this episode covers
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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User Experience Design: Does User Experience Really Matter?
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