User-Generated Content, Influencer Insights, and Seasonal Planning for E-Commerce Success with Kierra Conover

In this episode, I chat with Kierra Conover of KLC the Studio about user generated content, using influencer marketing, and so much more.In this week’s episode we discuss:[02:39] Kierra’s ecommerce experience and how she got started in the online space[04:12] How Kierra’s corporate experience helps her stand out among the crowd[06:19] How to get your products out into the world on a budget[07:41] The importance of starting with the customer versus the product[09:44] How to properly launch your ecommerce business as a complete newbie[11:28] How to utilize social media during your launch [13:17] Kierra’s experience with launching ecommerce brands[13:51] How to balance a personal brand and ecommerce shop[16:36] What our sole focus should be when growing an ecommerce business[18:05] Why going viral isn’t the answer to success[19:01] When you should start running ads for your shop[22:13] How to stay focused when your first launch doesn’t go as planned[25:07] Where to spend your first marketing dollars as an ecommerce business[27:39] Influencer marketing as an ecommerce brand - yay or nay?[32:16] How to work with Kierra Connect with Kierra: Website: https://klcthestudio.com/ Instagram: https://www.instagram.com/klc.thestudio/ About Kierra: Kierra Conover has worked for large brands like Banana Republic and Gap leading the True Hues diversity campaign and directing all departments to efficiently execute this campaign. This campaign led her to win a Shorty award as well as be featured in Forbes.  Kierra is passionate about a brand truly being represented from one team to have them help structure teams as well the data driven marketing plan. Kierra uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data driven launches as well as a long term CMO. Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence. 📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth, and hear more about how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Resultsdylanjahrausreviews.com📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!While the success stories and testimonials we share are base...