User On Board: With Michael McWatters

As Director of Product Design at HBO Max, Michael McWatters knows a thing or two about welcoming people to a service. This week, Michael joins Paul and Rich to share why onboarding should be happening along every step of a user’s journey, not only as part of marketing. He draws parallels between online onboarding and in-store experiences and explains why you shouldn’t be training during onboarding — show, don’t tell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

As Director of Product Design at HBO Max, Michael McWatters knows a thing or two about welcoming people to a service. This week, Michael joins Paul and Rich to share why onboarding should be happening along every step of a user’s journey, not only as part of marketing. He draws parallels between online onboarding and in-store experiences and explains why you shouldn’t be training during onboarding — show, don’t tell. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on February 22, 2022.

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