User Research at Google, IBM, and Startups with Gabi Campagna Lanning

In this episode we chat with Gabi Campagna Lanning about her vast experience working in user research and design at Big Tech (Google, IBM) and a few startups along the way. She takes us through her education (undergrad in Architecture and MS in Fine Arts), how she first got into user research, and ultimately her experience and thought process for thinking about designing for some of the world’s most complex enterprise Machine Learning products.    00:00  Intro 02:11  Interviewing for UX Research Roles  04:35 Deciding to get a Master’s Degree  08:57 How to build your portfolio  14:45 Why did you choose IBM for design?  17:22 Where do UX Researchers fit into the product cycle?  22:30 How do you truly empathize with users?  27:31 UX Research career ladder  31:00 Differences between IBM and startups  33:50 UX Research at Google  36:00 Closing thoughts